What’s SmartPOS? Benefits for Customers, Merchants, and Payment Acquirers
Look around you; the world is evolving, and everything is either getting smarter or being outsmarted...
The time has finally come to put a brain into these POS terminals, making them think about each purchase being processed. This breakthrough in Point of Sale technology establishes a unique triple win: personalising experiences for customers, equipping physical merchants with loyalty and customer identification features just as in e-commerce, and allowing payment acquirers to differentiate themselves and generate a new revenue stream by integrating a unique value-added service into their offerings. This benefits customers, merchants, payment acquirers, ISVs, and more by making the POS terminal smarter. So, let’s dive into this and see how Zeal’s SmartPOS Plugin makes POS terminals smarter...↗️
What is SmartPOS?
SmartPOS is an innovative value-added service designed to revolutionise point-of-sale systems. It is a terminal-agnostic solution, meaning it can seamlessly integrate with any POS terminal. Simply put, it’s a plugin that makes the POS terminal smarter; instead of just unconsciously processing payments, now it has a brain (Yes, you heard that right!) 🧠 It can identify in-store customers, segment them based on their shopping patterns, retarget them with personalised offers, and more!
This smart integration makes POS terminals more than just payment processors—they become a vital part of building strong, loyal relationships with physical retailers.
Retaining Customers - A New Paradigm of Shopping Experience
Let’s face it, everyone loves to feel a little special. Every customer wants to feel like they’re getting personalised treatment. Zeal’s SmartPOS taps into this desire to enhance the customer experience. (Who doesn’t love a little extra attention?👀)
With SmartPOS, the system recognises customers through their transactions and offers personalised experiences and rewards. For example, a customer making a repeat purchase might receive instant discounts or loyalty points, all processed seamlessly through the SmartPOS terminal. This not only streamlines the buying process but also fosters customer loyalty and retention by providing a more personalised shopping experience.
It’s like your favourite store saying, “Hey, we know you, and we appreciate you!
Empowering Merchants - Streamlining Operations with Zeal’s SmartPOS Plugin
This plugin empowers merchants by enabling them to effectively identify, segment, and reward their in-store customers. By linking e-commerce customer databases with in-store POS systems, SmartPOS ensures that returning customers are instantly recognised and rewarded, providing a cohesive and personalised shopping experience across all channels.
The Power of the Merchant Dashboard:
With our SmartPOS Plugin, you get a free dashboard that offers essential insights and features:
- Identify new versus returning customers: Easily see who’s new and who’s returning to your store. This helps you give special attention to loyal customers and tailor your approach to newcomers.
- See who's happy and who's sad: When customers complete their payment, they’re asked to rate their experience, giving you immediate feedback, right from your POS terminal.
- Track Card-Paying Transactions Across All Branches: Keep an eye on all your branches transactions from one place, making it easier to manage and optimise your operations.
And if you’re looking for even more, our premium dashboard ⚡️ is just a subscription away. It offers advanced features in customer identification, loyalty programs, and AI-driven insights that can take your business to the next level.
Payment Acquirers - Differentiate Your POS with SmartPOS
For payment acquirers, SmartPOS gives you the edge by transforming your POS terminals into intelligent hubs that not only process transactions but also drive customer loyalty and boost your revenue streams. You'll differentiate your POS terminals, drive more revenue, and provide an exceptional customer experience.
Our commercial, product, and engineering teams are here to support you every step of the way during the integration process. We understand that seamless integration is crucial, which is why we’ve designed our APKs and APIs to ensure that everything goes smoothly and straightforwardly.
Whether you need technical assistance or strategic advice, we're here to make sure you get the most out of your SmartPOS experience, helping you differentiate your offerings and enhance your business.
How it works?
- When a customer pays with their card for the first time on the POS terminal, they’ll be prompted to enter their phone number.
- They’ll get an SMS inviting them to download the Zeal Loyalty App.
- Once they download the app and sign up, they’re not just any customer anymore. They become eligible for rewards, points, cashback, and more on their future purchases.
By following these simple steps, customers can enjoy a more personalised and rewarding shopping experience, while merchants and payment acquirers can build stronger customer relationships and boost engagement.
Conclusion
As we stated, it’s a triple win 🏆 for customers, merchants, and payment acquirers alike. It’s where advanced technology meets customer satisfaction in physical stores, data fuels business growth, and payment acquirers find new ways to add value. This integration empowers everyone in the retail chain, adding real enthusiasm to each in-store purchase and transaction.
